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Corporate Profile

THE MIDI.，global IP fashion collection store,the first-tier retail brand in China with strong supply chain management.

Corporate Profile

THE MIDI.，global IP fashion collection store,the first-tier retail brand in China with strong supply chain management. Expert in everyday household items, provide a wide variety of design-led, affordable and adorable products.

lt covers 22+ countries，and regions around the world. Saudi fashion collection department store first brand. Middle East fashion collection department store leading brand. Global chain stores in Southeast Asia ,the Americas,Australia,Europe.lt covers 22+ countries，and regions around the world. Saudi fashion collection department store first brand. Middle East fashion collection department store leading brand. Global chain stores in Southeast Asia ,the Americas,Australia,Europe.

Brand Mission

Dedicated to offering nice design products with the best prices, MIDI. takes the secondary markets as our target and constructs the life aesthetics shopping spaces to bring consumers more quality life.

Avoid the expensive cost of operating and market researching, MIDI. helps the franchise partners to make their business a success in small investment.

Service Support

At MIDI, we provide extensive support for retail store operations, focusing on:

Store Staffs:

Our operation department aids in managing staff by recruiting, training, assessing, scheduling, and supervising store clerks. We also ensure that work and performance are reported to our headquarters for efficient operations.

Product:

We work closely with our merchandise department to order new products promptly and manage inventory effectively. We control the stock of less popular items to maintain optimal levels and boost sales performance.

Place:

Our headquarters regularly inspects stores, cooperating with managers to adjust displays and manage high-demand products. We also manage promotional activities to ensure a store environment that enhances customer satisfaction and fosters sales growth.

Free store layout and construction design, get start now!

Franchise Advantage

Big Market:

We cater to a vast market with a large capacity for rigid demand, offering franchisees optimal location selection and full turnkey store openings. Our "Boutique Department Stores" represent a significant market opportunity, with a new consumer trend focusing on product quality, aesthetics, and the spirit of consumption.

Low Investment:

Entry into our franchise is easy and cost-effective, leveraging the brand owner's extensive industry experience to increase the likelihood of business success for our franchisees.

High Return:

Franchisees benefit from swift market responses and substantial turnover, leading to good profits. We provide all necessary support to get investors up and running efficiently.

Rapid Growth:

With high-frequency consumption inertia, MIDI has rapidly expanded since its launch, gaining international recognition. Starting from the first store in Guangzhou in late 2017, we've grown to multiple cities in China and Southeast Asia.