Brand Interpretation
The logo of MIDI. is interpreted as that "O" is reduced to form a point.
In Western expressions, the supreme meaning of Eastern culture is taken. Myriad laws return to one, one grows two, two grows three, and three grows life!
THE MIDI. is a professional retail store franchise service provider of a private brand. The company participates in the comprehensive marketing progress of Product Design, Manufacturing, Brand Management, and Sales & Marketing.
This business model is "Full Participation" instead of "Full Ownership". Respond quickly and supplies accurate are the core value of the "PPP" model. Keeping meeting the user needs as the primary goal, MIDI combines user needs with the supply chain effectively and achieves accurate and rapid feedback from them.
It takes the lead to integrate aesthetics into products in the Chinese life department store retail industry, offering diverse daily necessities over 3000 SKUs of the latest designs at the best price. Led by experts and elites with over 20 years of retail management experience, it is expected that MIDI. will open 1000 stores worldwide in 2025 to make a global chain of "Creative Life Aesthetics", with China as its center base and expands globally.
Brand History
January 2018
Youpinhui (Guangzhou) Commercial Management Company Limited founded.
April 2018
Ensured the VI &SI of the brand visualize, and initiated the brand proposition of "Creative Life Aesthetics" in the global retail industry.
The first flash store grand opened in the "Zuanhui" plaza in Panyu district of Guangzhou, China.
May 2018
THE MIDI. Brand was founded.
THE MIDI. took the lead in putting forward the new positioning of "creative life aesthetics" in the Chinese market.
Launch a major brand strategy to create a global aesthetic designer platform.
And to comprehensively upgrade the brand positioning, product structure and store image.
Hong Kong, Philippines, Thailand, Malaysia...many stores were prepared to open, and spread all over the world.
July 2018
The MIDI. merchandise stores opened in Philippine.
December 2018
Initiated the product development strategy of "3 Series, 7 Scenarios, 10 Categories"
March 2019
MIDI. logged in the global social media: Facebook, Instagram, LinkedIn, and YouTube
Three stores grand opened simultaneously in Panama.
April 2019
MIDI. exhibited in the “Canton Fair”- the Phase 2, 125th China Import and Export fair exhibition-to be held in Guangzhou, China.
October 2019
The MIDI. stores grand opened continuously in the Country of Mongolia and Mexico
December 2019
THE MIDI. Began global expansion.
All over Asia, the Armenia, Bhutan and other multinational stores opened.
Enter Central and North America, Colombia, Chile, Canada multi-country grand opening.
Layout in the Middle East, include Saudi Arabia, Kuwait and other.
The Stores quickly opened in Middle Eastern countries.
July 2020
The third franchise stores were opened in Mexico.
November 2020
MIDI. upgraded the second-generation brand image to THE MIDI.
The brand positioning based on user needs, and the first launch of "Nice, Fun, Joy". The Innovative brand proposition is popular around the world.
May 2021
MIDI. in 2022 More than ten franchise stores have been opened in Saudi Arabia.
August 2021
MIDI. The Rashid Mall Jizan store opened in Saudi Arabia.
MIDI. The Galleria Mall opened in Saudi Arabia.
October 2021
MIDI. In New Zealand, the first franchised store opened and was welcomed by local consumers.
November 2021
THE MIDI. first global"theme scene style fashion collection department store" is grandly opened in Guangzhou, China.
THE MIDI."Tide to future”global brand strategy conference was held.
THE MIDl. Once again lead market and strive to create a miracle performance.
And was widely reported by the relevant media!
December 2021
MIDI. The franchise store opened in Hamra mall, Saudi Arabia.
The Middle East market has made major breakthroughs. It quickly became a well-known brand in Saudi fashion collection department store.
In just 2 years, we have opened 25 stores in the best cities and best shopping malls in Saudi Arabia.
It is expected to open 35 stores by 2022. Developed into the first brand of fashion collection department store.
In Saudi Arabia and even the whole Middle East.
February 2022
MIDI. Saudi franchise store, the Buraidah opened.
March 2022
THE MIDI. In Saudi Arabia, many franchised department stores have been opened one after another. And THE MIDI. Jeddah Red Sea Store opened.
July 2023
At the beginning of 2023, THE MIDI. Overseas market entered a stage of rapid development. With the Middle East market as the core, it quickly entered Kuwait, Qatar, Lebanon, Turkey, Egypt and other countries, and vigorously developed the US and African markets.
THE MIDI. Has rapidly replicated stores in overseas markets, especially in the Middle East, and continuously expanded the market scale. By the end of 2023, the company has opened 50 stores in Saudi Arabia, with an average single store area of more than 200 square meters.
THE MIDI. synchronizes with various countries and regional agents to innovate cooperation models, jointly develop the market, continuously improve the terminal standardized operation level, and achieve rapid and steady growth.
April 2024
THE MIDI. Participated the 2024 Hong Kong Gifts & Premium Fair.
Signed Bahrain market and prepared the stores.
June 2024
Signed the UAE market and prepared the stores.
Brand Mission
Dedicated to offering nice design products with the best prices, MIDI. takes the secondary markets as our target and constructs the life aesthetics shopping spaces to bring consumers more quality life.
Avoiding the expensive cost of operating and market researching, MIDI. helps the franchise partners to make their business a success in small investment.
Consumers
Dedicated to creating a quality life that is full of creative, amusing and aesthetics.
CREATIVE LIFE AESTHETIC
Investors
Dedicated to helping investors to make their business a success in small investment.
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