THE MIDI is a global IP fashion collection store, renowned as a top-tier retail brand in China with a robust supply chain. Established in 2018, it has grown rapidly, with over 2,000 employees and 1,000+ global suppliers. THE MIDI has expanded to 22+ countries and opened more than 800 franchise stores worldwide. It is a leading commodity department store brand in the Middle East and aims to establish a global presence as a "fashion trend collection store."
Trendy Outfits: Fashion-forward clothing to keep up with the latest trends.
Creative Homeware: Innovative and functional home goods for everyday living.
Dolls & Toys: Fun and interactive toys for kids of all ages.
Blind Box Playthings: Exciting collectible items with an element of surprise.
Beauty Care: Affordable beauty products for everyday self-care.
Cultural and Creative Series: A range of artistic and unique products.
MIDI.Friends: Exclusive items for collectors and fans of the brand.
The franchise fee is non-refundable and grants authorization to use THE MIDI branding.
Agent Franchise: Valid for 3 years.
Master Franchise: Valid for 5 years.
The deposit will be returned after the final product payment.
Design: Free store layout design tailored to your location.
Furniture: Must be purchased from MIDI.
Construction: Costs for flooring, walls, lighting, and installations are the franchisee's responsibility.
Franchisees can use their own ERP system or purchase one from MIDI.
Products are sold at a 40% discount off the Chinese retail price. Freight, insurance, customs clearance, and delivery costs are the franchisee's responsibility.
We provide a full range of services to ensure your franchise's success:
Marketing Analysis
Location Confirmation
Layout Designs
Product Displays
Team Building
Grand Opening Support
Our system monitors key aspects during operations:
The Store: Overall store management.
The Goods: Inventory updates and quality checks.
The Team: Staff training and performance monitoring.
Sales Performance: Analysis of sales trends and strategies.
We ensure success with these five systems:
Products System: A consistent supply of the latest products.
Publicity System: Marketing support to attract customers.
Training System: Comprehensive staff training programs.
Supervision System: Regular audits to maintain quality.
After-Sales Services System: Ongoing support for customer satisfaction.
With THE MIDI, you’re not just opening a store; you’re joining a global network that offers fashionable, affordable, and fun products to households worldwide. Don’t miss the opportunity to become a part of this thriving global brand. Contact us today to learn more about starting your own franchise!
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